WCVG 1320 AM and 103.9 FM 3-11-2024

Navigating a World of Cyber Threats with Michelle Alvarez

Michelle Alvarez, Strategic Threat Analysis Manager, IBM X-ForceOur first guest today is Michelle Alvarez, Strategic Threat Analysis Manager, IBM X-Force. She brings 20 years of cybersecurity to her role, specializing in threat research and communication. Currently, she focuses communications efforts on strategic threat and impact assessments for X-Force Incident Response and Threat Intelligence clients. Michelle’s previous roles include threat analyst, writer, and IBM Managed Security Services (MSS) manager.

Michele will discuss the recent findings on the global identity crisis. She will also provide information on how people can stay proactive in protecting themselves from cybercriminals. A global identity crisis is emerging with a 71% spike in cyberattacks and billions of compromised credentials accessible on the Dark Web.

In 2023, cybercriminals capitalized on a surge in login-based infiltration rather than traditional hacking methods, exploiting unwitting users’ legitimate accounts. This insidious tactic emerged as one of the foremost “entry points” for cybercriminals throughout the year. Although extortion-based attacks remained a predominant threat in the cyber landscape, there was a notable 12% decrease in ransomware assaults targeting enterprises. Instead, a concerning trend emerged as cybercriminals increasingly opted to steal and hold sensitive data hostage for ransom. For further insights, please visit ibm.com/xforce.

Small Business Owners Streamline Operations with GoDaddy Airo™

Laka Sriram, V.P. of Product, U.S. Independents, at GoDaddy, discusses how Small Business owners can save time by leveraging AI that uses proprietary data to provide ideas on content generation for all business aspects.

For small businesses, every second saved, and every dollar spent is the difference between surviving and thriving. Despite the overall use of AI in the U.S. being 73%, on average, only 26% of small business owners are utilizing AI for their business.

GoDaddy Airo™ is a new solution that saves SMB owners time and money by easily taking advantage of generative AI. It is set to be a game-changer, with small businesses expecting to save more than $4,000 and 300 hours of work a year by using generative AI.  These are Generative AI Features: Logos and Websites, Marketing Plans and Social Media Tools, Product Descriptions, Blog Posts, and Emails. For more information, please visit  GoDaddy.com/Airo.

Director of Bill and Melinda Gates Foundation Discusses New Program

Ryan Rippel is the pioneering director of the U.S. Economic Opportunity and Mobility (EMO)Ryan Rippel is the pioneering director of the U.S. Economic Opportunity and Mobility (EMO) strategy at the Bill and Melinda Gates Foundation. Leading a dedicated team of visionaries and activists, Ryan spearheads efforts to dismantle the obstacles hindering nearly 50 million individuals from accessing economic mobility and opportunity nationwide, spanning diverse landscapes from rural to urban and suburban communities.

Today, he will discuss how the Bill & Melinda Gates Foundation recently invested over $100 million nationally in new Economic Mobility and Opportunity partnerships to help the millions of people facing these barriers. People aspire to find good jobs and climb the economic ladder. However, achieving those aspirations is difficult for millions in this country. Economic mobility is on the decline.

One indicator is that, on average, 90% of children born in the 1940s grew up to earn more than their parents. That figure has dropped to 50% for children born in the 1980s. Research shows that education alone cannot guarantee that everyone will have access to opportunities or experience long-term, equitable economic outcomes. Systemic barriers such as race, ethnicity, gender, and socioeconomic status continue to predict economic consequences for individuals. For more information, visit their website.

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