WCVG 1320AM and 103.9 FM 9-04-2023

Kathryn Welcomes Noah Syken, Vice President, IBM Sports and Entertainment Partnerships

Noah SykenOur first guest today is Noah Syken, the driving force behind IBM’s global sponsorship portfolio, overseeing Strategy and Partnerships. This extensive portfolio includes exciting partnerships with major events like the US Open (tennis), The Masters (golf), The Grammys, Wimbledon, and more.

Our focus today revolves around cutting-edge technologies, particularly artificial intelligence (AI), and how they’re revolutionizing the world of sports, creating immersive experiences for fans worldwide. We’ll delve into how these advanced technologies are transforming sports and enhancing the fan experience. Additionally, we’ll explore IBM’s role in collaborating with sports organizations to usher in the digital transformation of these games.

This year, IBM is unveiling AI-powered fan experiences tailored for tennis enthusiasts, in collaboration with the United States Tennis Association (USTA), the host of the US Open. For over three decades, IBM has been the USTA’s trusted technology partner, consistently raising the bar for the digital and fan experience at the US Open. In 2023, we witnessed the introduction of groundbreaking technology solutions designed to elevate the fan experience, such as IBM AI Commentary and IBM AI Draw Analysis. For more information, please visit: ibm.com/sports


Author Dr. Stephanie S. Faubion, is Our Second Guest.

Dr. Stephanie Faubion is the author of The New Rules of MenopauseOur second guest, Dr. Stephanie Faubion brings her expertise on current treatments for Hot flashes, sleep problems, weight gain, perimenopause, menopause – none of this was covered in Sex Ed! In fact, it’s often not even covered in the doctor’s office. We discussed her new book, “The New Rules of Menopause, A Mayo Clinic Guide to Perimenopause and Beyond”. This book steps in to fill that gaping hole as the definitive guide to the menopause transition, the midlife hormonal shift that sets off a cascade of physical and mental changes in women. The New Rules of Menopause is a guide for women going through menopause and is written by Dr. Stephanie S. FaubionDr. Faubion brings her expertise on current treatments and research together with an honest, real-world approach to help people understand how the rules of their bodies are changing – and what they can do about it. Divided into three main parts, the book guides readers through understanding menopause, managing it, and thriving in the years that follow. New and updated content acknowledges the diverse menopause experiences of real women and includes historical perspective on menopause, discussion of the current “femtech” boom and how to be a savvy health care consumer, expanded information on understanding and managing perimenopause, and the latest wisdom and tools to manage menopause symptoms.

Stephanie S. Faubion, M.D., M.B.A., is the Penny and Bill George Director of Mayo Clinic’s Center for Women’s Health and is chair of the Department of Medicine at Mayo Clinic in Jacksonville, Florida. Dr. Faubion has practiced as a physician in the Women’s Hea lth Clinic at Mayo Clinic for over 18 years. She also serves as medical director for The North American Menopause Society. She has abroad interest in women’s health and has evaluated and treated women with menopausal, hormonal and sexual health concerns. Her research encompasses sex and gender-based differences in disease, menopause, hormone therapy, healthy aging, and sexual health and dysfunction in women — addressing questions that come directly from the clinical dilemmas faced every day in medical practice. A leader in women’s health, Dr. Faubion, frequently lends her expertise to the New York Times, Washington Post, Wall Street Journal, CNN, NBC News and other national media. To purchase the new book go to Barnesandnoble.com or go to Amazon.com

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