Our guest today is Gary Schneeberger, Founder and President of ROAR, a top Public Relations Firm. Gary is an author, expert, speaker, coach and consultant .Today he will discuss his best selling book “BITE THE DOG: Build a PR Strategy to Make News That Matters”, a guidebook to the effective practice of public relations hailed by critics as “helpful and hilarious” and recommended by colleagues as “smart, clear, cogent, actionable and always thoroughly entertaining.” His three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications. He also spent more than 15 years as an award-winning reporter and editor for newspapers coast-to-coast, including the Los Angeles Times.
Mr. Schneeberger’s executive and executional experience in entertainment, ministry and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard. The ROAR team has earned clients coverage in hundreds of local and regional news outlets, plus national platforms from The New York Times to USA Today, Time to Sports Illustrated, NPR to the BBC and every major broadcast and cable TV network in your channel lineup. He has counseled and created communications platforms for authors, experts, speakers, coaches and consultants of every conceivable stripe, from some of the biggest names in movies and TV to true mom-and-pop shops. For more information go to his website at: http://weroar.la/